Testimonials
In creating a website where you intend to sell your music, there are a few things that are a necessity. Information about your band, music they can listen to or download, an email opt in form, and testimonials. The definition found on Dictionary.com of a testimonial is…”a written declaration certifying to a person’s character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation”. These will be huge selling points for your potential customers. If I ever have to choose between two products. And one has a bunch of positive written testimonials to view then I will choose that product every time hands down. It’s like proof that it is a good product and others got what they desired out of it.
There are a couple ways you can go about getting testimonials. The one easy way is to just wait for someone to buy your Cd or download your music, and then wait and hope that they write you a positive review, if they write one at all. A more effective and reasonable approach to getting testimonials to post on your site is to give away your music to people in turn for a testimonial. It’s very easy to do, and you can easily gather a good few in a short amount of time.